Sponsorship & Collaboration FAQ
Thank you for considering a partnership with ShinyVisa.
We’re ShinyVisa, an independent family travel journal started by Derek & Nicole. We publish family travel guides, hotel reviews, transportation tips and resources to help families plan quality time travelling throughout Asia and other regions.
We take our editorial mission seriously.
We’re not interested in low-value promotional posts or working with brands that don’t align with our readers.
Here’s what you need to know.
Who are you?
We’re ShinyVisa — an independent family travel journal started by Derek & Nicole. We help families spend quality time together by crafting thoughtful destination guides, honest hotel reviews and useful travel resources.
Here at ShinyVisa we’re built on:
- Extensive travel itineraries
- Ground-truthed hotel reviews
- Useful transportation guides
- Kid-friendly travel tips
- Helpful resources for the thoughtful traveller
Who is your target audience?
Our readers are typically:
- Families with young children
- Couples who follow our long-form itineraries
- English speaking travellers from the US, Singapore, Australia, Malaysia and the UK
- Independent travellers who appreciate a mindful approach
Our ideal reader plans ahead. They value high-quality, well researched advice.
Why should I work with you?
Here’s a glimpse at one of our latest content: https://www.shinyvisa.com/3-day-harbin-itinerary/
- Visual storytellers who use photography
- Websites obsess over website traffic. We care about our readers.
We’re proud to offer:
- Long-form, practical content that moves users along their planning journey
- Family friendly reviews with clear suitability breakdowns
- Honest pros and cons
- No fluff hotel reviews
- Food reviews
We don’t accept half-written list articles from stangers. Every piece of content we produce leaves our readers with something useful.
What Partnership Opportunities Do You Have Available?
Partnering with us makes sense for:
Carefully curated hotels, resorts and tourism boards who know our audience.
Here are a few campaigns types we’ve worked on:
Hotels
- VIE Hotel Bangkok – MGallery Collection Review
- Marriott Merlin Beach Resort Review
- Marriott Executive Apartments Kuala Lumpur Review: Our 2-Night Family Stay
- The Apurva Kempinski Bali Review
Nothing makes us cranky like a poorly written review. We’ll craft a well-researched hotel experience in our voice.
- Long-form written review
- Original Photography
- Promotion across our social channels
Tourism Boards
When done right, destination marketing can be a wonderful way to spend time planning your travels with families.
- Osaka 2 Day Itinerary: Our first time in Osaka with Family
- 5 Days in Kyoto Itinerary: Our Family-Friendly Trip in Kyoto
- 9 Day Switzerland Itinerary: From Lucerne to Zurich
Expect to see:
- Extensive itineraries
- Family-friendly breakdowns
- Creative multi-day content
We cover everything from attractions and dining to hotels and kid-friendly experiences.
Travel Brands
We only work with family-friendly products and services we trust.
Travel for Food
If you’re a restaurant, activity provider or tourism board and your services align with our readers, we’d love to chat.
Do you guarantee traffic?
No.
Buying traffic is a risky endeavour.
Marketing materials go through dozens of hands before they land on your site.
What we can promise is:
- Well-written content that blends naturally between our old and new content
- Balanced coverage
- Careful consideration of how we present your brand
We’re in the business of creating meaningful exposure for our partners.
Do you promise only positive reviews?
No.
We have too much integrity for that bullshit.
We hold ourselves accountable to our readers by providing honest opinions.
Our reviews include:
- The types of travellers a property is suitable for
- The types of travellers a property is NOT suitable for
- Clear pros and cons
If you want us to sugarcoat our thoughts, we’ll have to say no.
How long do sponsored articles stay published?
As long as the earth does not collapse into the sun.
Sponsored content remains on our site forever unless there is an extraordinary circumstance.
We value relationships over one-off promotions.
How much do you cost?
The cost of partnerships varies.
When deciding your rate, we consider:
- Hours of research and editorial
- Depth of content
- Photography & image production
- Social media distribution
We don’t undercut our competitors.
If you work with us, we expect you to value clean, thoughtful copy as much as we do.
Want to know how much your campaign will cost?
Email us with as much detail about your campaign as possible (campaign goal, required deliverables, timeline, budget) and we’ll get back to you with a tailored quote within 3-5 business days.
Can I see your media kit?
Yep! Just send us a quick email and we’ll fire right back.
Our media kit includes:
- Monthly readership
- Audience demographics
- Geographic breakdown
- Site reach
- Best performing content
Curious what we can offer? Shoot us an email today!
What are your editorial guidelines?
When we say we value our relationship with our readers, we mean it.
We promise:
- To never publish poorly written guest posts
- Never to include paid links in our editorial content
- Not to make outsourcing content to other countries who will cheat us our jobs
- To never sell our souls and flood your inbox with ads
Quality blogging isn’t a race to the bottom.
How can I reach you?
Send us a quick email: 💌 [email protected]
Tell us about you! Include your:
- Brand name
- Website
- Campaign goal
- Type of partnership you have in mind
- Budget
- Ideal timeline
Our readers are our lives.
If you’re passionate about creating meaningful, helpful content for travellers, we want to know you.
Thanks for reading!
Derek & Nicole